Marketing and distribution

Fitzgerald, Robert

(2009)

Fitzgerald, Robert (2009) Marketing and distribution
In: Oxford Handbook of Business History. Oxford University Press.

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This is a Submitted version
This version's date is: 2009
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Item TypeBook Item
TitleMarketing and distribution
AuthorsFitzgerald, Robert
Uncontrolled KeywordsBusiness history, marketing, distribution, advertising, mass consumption, brands, consumer choice, sales, products, transportation
DepartmentsFaculty of History and Social Science\Management
Research Groups and Centres\Management\Information and Communication Management

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Deposited by Research Information System (atira) on 18-Nov-2014 in Royal Holloway Research Online.Last modified on 18-Nov-2014

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