Dimensions of cruisers’ experiences, satisfaction and intention to recommend (SoMWP0905)

Hosany, Sameer and Witham, Mark

(2009)

Hosany, Sameer and Witham, Mark (2009) Dimensions of cruisers’ experiences, satisfaction and intention to recommend (SoMWP0905).

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Abstract

Pine and Gilmore (1998) set out the vision for a new economic era: the ‘experience economy’ in which consumers are in search of extraordinary and memorable experiences. Since then, a rich body of research on applications of the experience economy concepts has appeared in the marketing literature. However, academic investigations on the measurement of tourism experiences are very recent. Drawing on Oh, Fiore and Jeoung (2007) conceptualization of tourism experiences, the purpose of this paper is twofold: to identify the underlying dimensions of cruisers’ experiences; and to investigate the relationship between cruisers’ experiences, satisfaction and intention to recommend. Overall, findings of this study enhance theoretical progress on the experiential concept in tourism and offer important implications for cruise marketers.

Information about this Version

This is a Published version
This version's date is: 05/2009
This item is not peer reviewed

Link to this Version

https://repository.royalholloway.ac.uk/items/51819029-5322-ae60-defa-ec1964505754/1/

Item TypeMonograph (Working Paper)
TitleDimensions of cruisers’ experiences, satisfaction and intention to recommend (SoMWP0905)
AuthorsHosany, Sameer
Witham, Mark
Uncontrolled Keywordsexperience economy, tourist experiences, cruise vacation, satisfaction, intention to recommend
DepartmentsFaculty of History and Social Science\Management

Identifiers

doi978-1-905846-29-0

Deposited by () on 23-Dec-2009 in Royal Holloway Research Online.Last modified on 14-Apr-2011

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