Dimensions of cruisers’ experiences, satisfaction and intention to recommend (SoMWP0905)

Abstract

Pine and Gilmore (1998) set out the vision for a new economic era: the ‘experience economy’ in which consumers are in search of extraordinary and memorable experiences. Since then, a rich body of research on applications of the experience economy concepts has appeared in the marketing literature. However, academic investigations on the measurement of tourism experiences are very recent. Drawing on Oh, Fiore and Jeoung (2007) conceptualization of tourism experiences, the purpose of this paper is twofold: to identify the underlying dimensions of cruisers’ experiences; and to investigate the relationship between cruisers’ experiences, satisfaction and intention to recommend. Overall, findings of this study enhance theoretical progress on the experiential concept in tourism and offer important implications for cruise marketers.