From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development

Hackley, C.

(2003)

Hackley, C. (2003) From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development. Marketing Intelligence and Planning, 21 (7).

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This is a Submitted version
This version's date is: 2003
This item is not peer reviewed

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https://repository.royalholloway.ac.uk/items/6047123b-dee4-b5cc-d5c1-b0372b242b84/1/

Item TypeJournal Article
TitleFrom Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development
AuthorsHackley, C.
DepartmentsFaculty of History and Social Science\Management
Research Groups and Centres\Management\Information and Communication Management

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Deposited by Research Information System (atira) on 15-Oct-2012 in Royal Holloway Research Online.Last modified on 15-Oct-2012

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