Account planning: current agency perspectives on an advertising enigma

Hackley, C.

(2003)

Hackley, C. (2003) Account planning: current agency perspectives on an advertising enigma. Journal of Advertising Research, 43 (2).

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This is a Submitted version
This version's date is: 2003
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https://repository.royalholloway.ac.uk/items/9e9dac87-47d8-cd3b-5edc-fd67ed9ee500/9/

Item TypeJournal Article
TitleAccount planning: current agency perspectives on an advertising enigma
AuthorsHackley, C.
DepartmentsFaculty of History and Social Science\Management
Research Groups and Centres\Management\Information and Communication Management

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Deposited by Research Information System (atira) on 18-Nov-2014 in Royal Holloway Research Online.Last modified on 18-Nov-2014

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