Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies

Hackley, Chris

(2009)

Hackley, Chris (2009) Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies. Journal of Marketing Management, 25 (7-8).

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This version's date is: 2009
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Item TypeJournal Article
TitleParallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies
AuthorsHackley, Chris
DepartmentsFaculty of History and Social Science\Management
Research Groups and Centres\Management\Information and Communication Management

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doihttp://dx.doi.org/10.1362/026725709X471541

Deposited by Research Information System (atira) on 17-May-2013 in Royal Holloway Research Online.Last modified on 17-May-2013

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